Interested in learning about how the major social media platforms will continue to evolve in the New Year? Look no further. The Social Media Examiner article linked below covers most of the primary changes & shifts I was expecting to see in 2018. I am most excited for LinkedIn video advertising, Instagram’s continued monetization and integration with products/off-site conversions, and storytelling through video.
Video views as a vanity metric really struck me – #20. As the video views metric evolves & becomes less insightful (because of its domination of the feeds), deeper video insights and conversions will take on more significance than ‘raw’ (1, 2, 3 second) video views. In lieu of the article, be sure to follow me on LinkedIn!