Case Study

Rhino Blinds is an Ohio based manufacturer and national distributor of soft sided blinds for the hunting industry. They offer a wide line of tough blinds built to withstand any situation. Primarily used for deer and turkey.

Product

Rhino Blinds

Industry

Hunting; Soft Sided Blinds

Target Audience

Females & Males, 18-65+

Interests

Deer + Turkey Hunting

Strategies

1-Step Sales Funnel Approach (Conversion + Retargeting)

Objectives
  • Increase sales of Rhino Blinds
    • Specifically launch sales of the Rhino 180
  • Measure Return on Ad Spend

Objective A:

Drive sales through conversion based campaigns.
3,213,313
People Reached
139,708
Link Clicks to Website
1,022
Attributed Sales
6.5
Return on Ad Spend

Conversion Strategy: Single Image + Video Ads

Objective B:

Retarget consumers who clicked to the website/engaged to drive additional sales.
54,182
People Reached
7,826
Link Clicks to Website
283
Attributed Sales
54.22
Return on Ad Spend
Rhino Blind Conversion Ad

Conversion Strategy: Single Image Ads + Video Ads

Rhino Blind's Overall Social Ad Campaign:

Over 2.9 million consumers reached.
147,534 link clicks to the Rhino Blinds website.
1,305 total Rhino Blind sales attributed to ads with an overall 7.9x Return on Conversion Ad Spend.
11.4 million total campaign impressions.
Fielded 2,586 Comments that hunters left in the comment section on the ads. Many were questions about Rhino Blinds that opened a direct line of communication with prospective customers.
Maximized consumer engagement with a overall Click Through Rate that was 12.9x higher than the national average for digital banner advertising.