Case Study

Spartan Mowers is an American-made mower manufacturer that has drastically changed the turf industry by offering the consumer a premium product – with an all-new level of performance, durability, and design – at an incredible value.

Spartan Mowers Corporate partnered with Venture Creations to create a co-op advertising program for their dealers. This program included content and advertising across multiple platforms to increase awareness of Spartan Mowers and drive sales to individual dealer locations.

Product

Spartan Mowers

Industry

Lawn & Landscape

Target Audience

Homeowners & Lawn Care Professionals

Strategies

Awareness

Objectives
  • Objective A: Drive awareness of Spartan Mowers and the individual dealer locations that sell them
  • Objective B: Provide monthly content to dealers highlighting and informing consumers about the benefits of Spartan Mowers

Objective A:

Drive awareness of Spartan Mowers and the individual dealer locations that carry the brand – using Facebook, Instagram and YouTube.

Statistics below are monthly averages across all of the Spartan Dealers currently participating in the program (currently the offseason). Numbers will be updated as the year progresses.
134,000
Avg Monthly Reach
3
Social Platforms Utilized
180
Avg Monthly Clicks

Awareness Strategy: Video + Single Image Ads

Objective B:

Post to dealers’ social media channels – highlighting and informing consumers about the features and benefits of Spartan Mowers.
5
Posts Per Month
2
Social Platforms Utilized
Spartan Mowers Content

Monthly Posts