Fourth Arrow Wyndscent is a West Michigan manufacturer and national distributor of vaporizing scent products for the hunting industry.
“Venture Creations helped to keep Fourth Arrow moving forward during one of the most important times of the year for us as we were going through some internal personnel transitions. Their knowledge of the industry allowed them to fully implement our marketing plan and continue to drive our social media marketing initiatives.”Dave DykemaGeneral Manager, Fourth Arrow
Hunting; Scent Lures
Deer + Bear Hunting
2-Step Sales Funnel Approach
- Increase awareness of the product
- Increase sales and measure Return on Ad Spend
Phase One Objective:
Drive Awareness through increased Video View completion rates.
Awareness Strategy: Video Ads
Phase Two Objective:
Target hunters likely to purchase. Retarget web traffic, & people who watched videos in the awareness phase.
This ad campaign grew total company sales at an unprecedented rate!
Conversion Strategy: Video + Single Image Ads