Case Study

Fourth Arrow Wyndscent is a West Michigan manufacturer and national distributor of vaporizing scent products for the hunting industry. 

“Venture Creations helped to keep Fourth Arrow moving forward during one of the most important times of the year for us as we were going through some internal personnel transitions. Their knowledge of the industry allowed them to fully implement our marketing plan and continue to drive our social media marketing initiatives.”

Dave DykemaGeneral Manager, Fourth Arrow
Product

Wyndscent

Industry

Hunting; Scent Lures

Target Audience

Males, 18-58

Interests

Deer + Bear Hunting

Strategies

2-Step Sales Funnel Approach

Objectives
  • Increase awareness of the product
  • Increase sales and measure Return on Ad Spend

Phase One Objective:

Drive Awareness through increased Video View completion rates.
2,922,904
Impressions
960,600
100% Video Views
1,804,886
People Reached
19,415
Link Clicks to Website
Wyndscent Awareness Ads

Awareness Strategy: Video Ads

Phase Two Objective:

Target hunters likely to purchase. Retarget web traffic, & people who watched videos in the awareness phase.
This ad campaign grew total company sales at an unprecedented rate!
2,956,462
People Reached
50,574
Link Clicks to Website
5,609
Attributed Sales
7.16
Return on Ad Spend
Wyndscent Conversion Ads

Conversion Strategy: Video + Single Image Ads

Wyndscent's Overall Social Ad Campaign:

Over 4.87 million consumers reached.
173,979 link clicks to the Wyndscent website.
5,609 total Wyndscent unit sales conversion with an overall 7.16x Return on Ad Spend.
21.5 million total campaign impressions.
Fielded 3,667 Comments that hunters left in the comment section on the ads. Many were questions about Wyndscent that opened a direct line of communication with prospective customers.
Maximized consumer engagement with a overall Click Through Rate that was 8.1x higher than the national average for digital banner advertising.