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Marketers Shifting Ad Spend to Facebook for Transparency

By October 13, 2017January 11th, 2021Advertising, Marketing, Social Media
Facebook Transparency Image

Some of the largest brands in the world are shifting ad spends to Facebook.

Over the last year, many questions have been raised regarding the validity of digital advertising. Many marketers have begun to doubt the effectiveness of pouring larger and larger sums of money into a media that is hard to measure beyond impressions, reach, and click through rates.

Today, marketers are finding that Facebook, despite it’s flaws (yes we agree it too has flaws) can be trusted and measured to a greater degree. The primary reason for the trust comes from the transparency agency partners can provide as actual media spend allocated to their campaigns.

Check out this article to see how some of the bigger brands are shifting their advertising spends to Facebook.

Gar Allison

Author Gar Allison

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