Awareness is the first step of the sales funnel. The primary focus is making customers aware of a business and its products/services. Our awareness ads are served to pre-qualified customers. There are many different qualifiers that are used to define the awareness audience. They include: geography, demographic, financial, age, gender, industry, job, behavior, and interest.

Creative is really important when it comes to social advertising. Video ads perform the best for awareness. Usually short videos (under 30 secs) that are engaging and fast-pace perform best.

Advertising Sales Funnel