Consideration

Consideration is the second step of the sales funnel. Consideration ads are served to potential customers who engaged with awareness ads, visited certain web pages, or engaged with the company page recently. The function of consideration ads is to decipher additional intent by sending traffic to the client website. Leads can be further qualified and sales viability determined.

The most common ad types used for Consideration ads are carousel and canvas ad formats.

Advertising Sales Funnel