Have you ever wondered, where is the best place to spend your social media ad dollars? It makes sense to choose the platform you are most comfortable with and the one in which you have the strongest representation. But, sometimes it’s a good idea to stop and just take a look at what “everyone else” is doing.
Though this isn’t a principal to live by, it sometimes is a good way to take a step back and take a look at what seems to be working from a high level.
In this article, research by Hanapin Marketing shows that out of 164 brands 93% spend some money on Facebook advertising and additionally, 71% say they plan to increase their spend on the platform. To me, even being in the industry that tells me Facebook is still a fantastic place to spend your Social Media Ad budgets.
Take a look at what the rest of their research shows for the other common platforms!