According to research completed by dealer.com and reported by Dealer Marketing Magazine, 84% of auto buyers research a vehicle on social media prior to making a purchase. This stat alone is the reason you need to be advertising on social media platforms.
In the spirit of this article and really in the spirit of advertising in general, advertise where your buyers are. With the comprehensive ad targeting capabilities provided by social media there has never been a better time to advertise as a car dealer – if you choose to use social media.
Venture Creations is currently working with manufacturers who have extensive national and international dealer networks, assisting dealers with these advertising strategies to generate hot leads for their sales team.
If you are a dealer or manufacturer, lets talk about implementing some of these strategies.