If we are honest with each other, nobody actually likes advertising. I work in advertising and I do not like it either. When I sit down to watch a college basketball game, the scheduled commercial breaks every four minutes wreck the flow of the game. Streaming services I already pay for now sell me an ad-free tier on top.
So why does someone who owns an advertising agency write that? Because people do not hate advertising, they hate being interrupted by things they do not care about. What people genuinely like is seeing more of what already interests them. When you put something genuinely engaging in front of the right person, it does not register as advertising at all. It registers as content.
That is still the whole game, and it is why we build campaigns the way we do:
- People check their feeds constantly, all day, by choice. Your message can live where their attention already is.
- The platforms know what people care about, which means you can stop paying to interrupt the wrong people.
- A well-made ad sits in the feed like everything else there. The person decides whether to engage. Nobody gets interrupted.
The catch is that this only works if the creative is worth engaging with. A boring ad in a native environment is still a boring ad. That is why we put so much into photo and video, and it is why our tagline is what it is. Create something worth watching, captivate the right audience, and the conversions follow.
Nobody likes advertising. Everybody likes seeing something made for them.