How much of my budget actually buys advertising? What are the true results? How is return on ad spend calculated? How much time does the agency spend on my account? These are the questions I would ask any marketing agency before signing anything, including us.
Here is how we answer them. When you work with Venture Creations, you know to the exact penny how much of your budget goes to purchasing ads. With us, media spend is clearly denoted on your invoice and goes directly to the advertising platforms to pay for impressions. Management is our fee for running the campaigns.
Before a campaign launches we agree on goals and KPIs, whether that is awareness, website traffic, qualified leads, or tracked sales. Then we measure exactly those things. You see your results through live dashboards, not a filtered monthly summary, so what you see is what the ad platforms see.
We also calculate a true return on ad spend for your product or service. That bridges the gap between marketing and sales. You are not guessing what your advertising did for revenue, you are reading it.
When I send a proposal, it lays out exactly what you are spending on ads and exactly what work we are doing. That level of openness occasionally costs us a deal against agencies that promise more vaguely. I am fine with that trade.
Transparency. At Venture Creations.