Lowell, MI is a vibrant small town located on the eastern edge of West Michigan. The Lowell Area Chamber of Commerce promotes Lowell and its local businesses/attractions.
Venture Creations has partnered with the Chamber for many years with the goal of increasing Lowell’s presence and promoting it as the next place to live, play, and raise a family! This relationship has been very successful and Lowell has seen a major increase in traffic and local commerce!
Males & Females, 25-65+
Awareness, Retargeting, Event Promotion
- Objective A: Create awareness of Lowell
- Objective B: Drive traffic to Lowell Events through Facebook RSVPs
Increase awareness of Lowell by driving video views and branding it as the next place to live, play, and raise a family.
Videos were produced and run seasonally for high relevance and engagement.
Awareness Strategy: Video Ads
Drive traffic to Lowell Events through Facebook RSVPs.
Lowell Events experienced massive attendance increases due to social media awareness and engagement.
Event RSVPs: Single Image + Video Ads