Case Study

Lowell, MI is a vibrant small town located on the eastern edge of West Michigan. The Lowell Area Chamber of Commerce promotes Lowell and its local businesses/attractions.

Venture Creations has partnered with the Chamber for many years with the goal of increasing Lowell’s presence and promoting it as the next place to live, play, and raise a family! This relationship has been very successful and Lowell has seen a major increase in traffic and local commerce!

Product

Lowell, MI

Industry

Tourism/Commerce

Target Audience

Males & Females, 25-65+

Strategies

Awareness, Retargeting, Event Promotion

Objectives
  • Objective A: Create awareness of Lowell
  • Objective B: Drive traffic to Lowell Events through Facebook RSVPs

Objective A:

Increase awareness of Lowell by driving video views and branding it as the next place to live, play, and raise a family.

Videos were produced and run seasonally for high relevance and engagement.
1,336,506
Total Impressions
610,792
100% Video Views
306,559
People Reached
2,576
Link Clicks to Website

Awareness Strategy: Video Ads

Objective B:

Drive traffic to Lowell Events through Facebook RSVPs.
Lowell Events experienced massive attendance increases due to social media awareness and engagement.
8,099
Event RSVPs
180,559
Target Audience Reached
552,516
Total Impressions
5.10
CTR
Lowell Event Ads

Event RSVPs: Single Image + Video Ads

Lowell Area Chamber of Commerce's Overall Social Ad Campaign:

Reached 226,433 people in the West Michigan area. 
Drove 7,652 link clicks to the Lowell Area Chamber Website.
1.89 Million total impressions.
Maximized consumer engagement with a Click Through Rate that was 18.3x higher than the national average for digital banner advertising.
Amassed 757,153 video views.