Case Study

Polar Snow Products is a U.S. based national distributor of driveway marking stakes, primarily used for snow plowing.

Product

Plastic & Fiberglass Driveway Stakes

Industry

Snowplowing

Target Audience

Professional Snow Removal Businesses; Homeowners

Strategies

1-Step Sales Funnel Approach (Conversion + Retargeting)

Objectives
  • Increase sales of snow plow stakes
  • Measure Return on Ad Spend

Objective

Drive sales through conversion based campaigns.
118,525
People Reached
293,491
Total Impressions
2,274
Link Clicks to Website
301
Attributed Sales
42.92
Return on Ad Spend

Conversion Strategy: Single Image + Video Ads