Google's share of attorney research has dropped to 71.9%, down from 86.7% a year ago. In that same span, the number of people who'd use ChatGPT to research a lawyer has climbed to 41.9%, up from just 9% in 2023. Firms that have only optimized for Google are losing visibility as that shift continues, whether they've noticed it yet or not.
That shift is the reason behind our new video and advertising packages for West Michigan law firms.
The bio page is still the sales page
Half of firms now call video a top driver of new business. Not a nice to have, a growth channel. That tracks with how people actually evaluate a lawyer: they land on a bio page and decide, often in seconds, whether this is someone they'd trust with their case. A dated headshot and three sentences of credentials doesn't do that job the way a real video does.
Our packages are built around that page. Each one includes a firm overview video, bio videos for each attorney, professional headshots, and still photography, so the page doing the actual selling finally looks like it.
Built to be found by AI, not just Google
Here's the part that's new: every video ships with what ChatGPT and similar tools actually need in order to recommend it. That means a full transcript and structured data (technically called schema) published alongside the video on your site. AI tools read text, not video. A great video that AI can't read is invisible to the growing share of people searching that way. We build the transcript and schema into the delivery for every project, not as an upsell.
Filmed at your office, not templated
Everything is shot on location at your firm and scripted around your actual practice areas and attorneys. No AI-generated video, no template with your logo dropped in. The goal is a video that sounds and looks like your firm, not a stock explainer with your name on it.
Advertising: the distribution plan you need
Video production and advertising are separate decisions. Firms that already have usable video or photo assets can add on monthly advertising across Meta, YouTube, and Google Search to drive traffic and calls. Firms starting from scratch can bundle production and advertising together. Either way, media spend and management fees are always shown separately, so you know exactly what's paying for ad placements versus what's paying for the work.
Who this is for
This is built for West Michigan law firms of any size, from solo practitioners to multi-partner offices. Pricing runs in tiers based on firm size, so you can see what applies to you without sitting through a quoting process.
If you want to see how your firm would show up under this, reach out.
Travis Moelker travis@venturecreations.com 616.401.1523
Learn more about our video production and advertising services: venturecreations.com/pages/law-firm-video-ads-west-michigan