Deer Tracks Junction, Cedar Springs, MI
Sales up 37.7%, starting with a record opening weekend.
Deer Tracks Junction is a drive-thru safari and walk-thru adventure park open from Memorial Day through Labor Day. We took over all of their online marketing and creative two weeks before their season started, and helped grow their bottom line sales 37.7% over the year before.
- 37.7% increase in year over year bottom line sales
- Millions of impressions across the major platforms
- Record opening weekend
Ads built to drive ticket sales
We had a shorter amount of time than normal to get ad campaigns, posts, and creative shoots lined up, but we were able to launch everything in record time! In fact, opening weekend was the biggest ever in sales. Ads ran on Meta and Google, targeting people both locally and within day-trip distance. We shot photo and video on site over several shoot days and delivered hundreds of photos and dozens of videos.
This spot is one of their brand heroes. It shows the animal feeding experiences that make the park different, with footage families actually recognize when they get there.
Monthly posts that keep families coming back
We handled the monthly posting and page management too. This included regular posts on Facebook and Instagram, some scheduled in advance and some last-minute, time-sensitive park updates related to weather. We also cross-posted relevant posts to TikTok and Google Business. Comments and messages were answered in a timely manner to help drive engagement with potential visitors.
These two photos are just a small sample.
The rest of the picture
We also optimized their Google Business Profile and responded to customer reviews. This matters because it drives engagement on Google and shows that a brand is paying attention to its audience.
Along the way we provided recommendations to improve the website for people buying tickets online and searching for information. We also planned some of the photos and videos specifically for key spots on the website.
A photo library that works all season
The shoot days covered the drive-thru safari, the walk-thru park, and the animals people come for. Those photos ran in the ads, the monthly posts, and on the website.
The animals are the draw, so the photos lead with them. These two are from the drive-thru.
What Deer Tracks asked for
- Drive engagement through monthly posting and page management
- Increase ticket sales both online and on-site
- Photos and videos that connect with families
- Optimize the Google Business Profile and engage with reviews
- Recommendations to improve the website
What happened
- 37.7% increase in year over year bottom line sales
- Record-breaking opening weekend
- Millions of impressions across the major platforms
- Growth in social following and strong engagement
What we handle
- Online advertising
- Photo and video
- Monthly posting and page management
- Google Business Profile optimization
- Website recommendations