How Often to Post on Social Media
Recommended Posting Frequency by Platform
A quick reference for posting cadence by platform, based on what we see work for our clients.
| Platform | Recommended Frequency |
|---|---|
| 3-5 posts/week | |
| 3-5 feed posts/week, plus daily Stories when possible | |
| TikTok | 3-7 posts/week |
| 2-4 posts/week | |
| YouTube | 1-4 long-form videos/month; Shorts more frequently if you have the content |
| Google Business Profile | 1 post/week, plus prompt responses to every review |
A Few Things That Matter More Than Exact Frequency
Consistency beats volume. Posting 3 times a week every week outperforms posting daily for two weeks and then going quiet. Platforms reward accounts that show up reliably.
Quality matters more than quantity. One well-planned post with strong visuals and a clear message will outperform several rushed, low-effort ones. If you can't hit the high end of a range with quality content, post less often but do it well.
These numbers are a starting point, not a rule. The right cadence depends on your industry, audience, and how much content you can realistically produce and sustain. What matters most is picking a rhythm you can stick to.
Not sure you have the bandwidth to keep up with this consistently? That's exactly what we handle for clients — we create monthly content and manage day-to-day page engagement (comments, messages, and reviews) so nothing falls through the cracks.
Get a Free Social Media ReviewRecommendations reflect general best practices as of 2026 and may shift as platforms change their algorithms.