How Often to Post on Social Media
For most small and mid-sized businesses, 3 to 5 posts per week on Facebook and Instagram, 2 to 4 per week on LinkedIn, and 3 to 7 per week on TikTok is the ideal range. On YouTube, 1 to 4 long-form videos per month is plenty. However, consistency is more important than raw numbers. Select a frequency that you can keep up every week, then use the table below to fine-tune it by platform.
Recommended Posting Frequency by Platform
A quick reference for posting cadence by platform, based on what we see work for our clients.
| Platform | Recommended Frequency |
|---|---|
| 3-5 posts/week | |
| 3-5 feed posts/week, plus daily Stories when possible | |
| TikTok | 3-7 posts/week |
| 2-4 posts/week | |
| YouTube | 1-4 long-form videos/month; Shorts more frequently if you have the content |
| Google Business Profile | 1 post/week, plus prompt responses to every review |
A Few Things That Matter More Than Exact Frequency
Consistency beats volume. Posting 3 times a week every week outperforms posting daily for two weeks and then going quiet. Platforms reward accounts that show up reliably.
Quality matters more than quantity. One well-planned post with strong visuals and a clear message will outperform several rushed, low-effort ones. If you can't hit the high end of a range with quality content, post less often but do it well.
These numbers are a starting point, not a rule. The right cadence depends on your industry, audience, and how much content you can realistically produce and sustain. What matters most is picking a rhythm you can stick to.
Not sure you have the bandwidth to keep up with this consistently? That's exactly what we handle for clients. We create monthly content and manage day-to-day page engagement (comments, messages, and reviews) so nothing falls through the cracks.
Get a Free Social Media ReviewRecommendations reflect general best practices as of 2026 and may shift as platforms change their algorithms.