ShowSpan, Grand Rapids, MI
Consumer Shows with decreasing RSVP cost.
ShowSpan runs consumer shows in the Grand Rapids, Detroit, and Pittsburgh markets, including the Ultimate Sport Show Grand Rapids and the Ultimate Fishing Show Detroit. We run the ad campaigns for their sport shows across Meta, TikTok, and YouTube. We also provide monthly content and page management for their social pages.
- 21,145 RSVPs on Meta last season
- 5M+ impressions across Meta, TikTok, and YouTube last season
- 22% lower cost per RSVP over five years
Finding attendees where they spend their time
Each show gets its own ad campaign on Meta, TikTok, and YouTube. We run RSVP campaigns on Facebook and awareness campaigns on Instagram. YouTube and TikTok are video only campaigns with multiple formats to optimize towards whichever device people are viewing on.
The ads target both new and repeat attendees, encouraging them to take a variety of actions with the ultimate goal of selling tickets to the shows.
Campaigns aligned to the consumer planning cycle
In today's world, consumers don't always plan that far in advance. Our campaigns generally start about 2-5 weeks prior to these events. That allows us to capture the earlier planners and reach those who are looking for last minute plans.
The different platforms and campaign types start at different intervals before the shows to capture those types of attendees at the right moment.
Our monthly posting complements the ad strategy by engaging with current followers and providing information to people who are new to the shows.
Short-form video made for vertical viewing
The TikTok campaigns run on reels we create for each show. These two are from the Ultimate Fishing Show Detroit. We create custom reels for each show to keep content fresh and this also allows for creative testing, meaning we can take what worked well in one show and apply it to the others.
What ShowSpan asked for
- Increase attendance at their consumer shows
- Nurture ShowSpan's social followers with monthly posting
What happened
- 21,145 RSVPs on Meta last season
- Over 5 million impressions across Meta, TikTok, and YouTube last season
- Cost per RSVP down 22% over five years
What we handle
- Online advertising
- Event promotion
- Monthly social content
- Short-form video for the campaigns