Best Bark & Stone Case Study

Best Bark & Stone, Jenison, MI

22.58x return on ad spend on e-commerce sales.

Best Bark & Stone sells premium landscape products like hardscape, mulch, stone, and dirt to homeowners and contractors across West Michigan. Customers can purchase online or call to order. We ran paid ad campaigns optimized for online purchases primarily, with calls as a secondary. We also produced the photos and video that went in them.

  • 22.58x return on ad spend
  • 683 orders attributed to the ads
  • 197 phone calls from the ads
Best Bark and Stone in Jenison, MI with the Now Open sign and a landscaped stone display out front
The Jenison yard, home to a large variety of stone and mulch options.
Flagstone display boards and a paver display at Best Bark and StoneA stack of dark stone steppers in the Best Bark and Stone yard

Ads built to convert

The campaigns ran on Meta and Google. This captures customers actively in the market and those likely to be interested. Pushing them to place an order online or call for more information.

Both are tracked, so the 683 orders and 197 calls are directly attributed to the ads.

A video that shows options

We film at their location in Jenison and focus on products that are popular in landscaping design. This allows customers to get a preview of not only what the yard looks like but what options are available. We also produce photos at the same time.

Stacks of wall stone in a range of colors at Best Bark and StonePallets of flagstone at Best Bark and Stone

Product photos from the yard

Flagstone, wall stone, steppers, mulch, and more. We photographed everything to ensure a variety of options are available for use in ads and their posts.

What Best Bark asked for

  • Drive online sales through their website
  • Increase in-person sales via phone calls and local awareness
  • Produce engaging visuals to drive consumer interest

What happened

  • 22.58x return on ad spend
  • 683 orders attributed to the campaign
  • 197 phone calls attributed to the campaign

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