Kawasaki Precision Machinery (USA) Case Study

Kawasaki Precision Machinery (USA)

Google Ads, LinkedIn, CGI/3D animations, and live-action video for a hydraulics manufacturer.

Kawasaki Precision Machinery (USA) builds hydraulic pumps, motors, and valves sold directly to OEMs and through their distributor network. We run their Google and LinkedIn campaigns, post monthly on LinkedIn, and produce the 3D animation and live-action video that show their technical products in a unique way. We also do graphic design and designed their CON-EXPO/CON-AGG booth graphics. Their ad objectives include web traffic, leads, and distributor searches.

  • Google Ads search campaigns in the US and Canada
  • LinkedIn ad campaigns and monthly posting
  • 3D + live-action video produced for ads, social, and sales
Still from the K3VLS hydraulic pump 3D animation Venture Creations produced for Kawasaki Precision Machinery
Still from the K3VLS pump animation. CGI/3D animation allows so much flexibility while appearing photo realistic.

3D animation that shows what a camera cannot

It is difficult to show hydraulic pumps and motors in perfect lighting and manipulate them to highlight their features. That is where CGI/3D animations offer the ideal way to achieve this while allowing them to be photo realistic. 

The animations run as ads, at tradeshows, on the LinkedIn page, and in sales presentations.

Filmed on-site at KPM

We did a full live-action video shoot at KPM's Grand Rapids, Michigan headquarters. This featured: employees, warehouse, production line, testing, shipping, and pretty much every part of the process from design to delivery. This is the company video, and the footage also feeds shorter cuts for LinkedIn.

Having both 3D and live footage means KPM has a library to pull from for any campaign without scheduling a new shoot.

Google Ads Drive the Growth

Google Ads is the largest part of what we run for KPM: search campaigns in the US and Canada aimed at the engineers, OEMs, and distributors looking for specific hydraulic pumps and motors by model. We also push people to their distributor locator page, which helps to drive traffic to their distributor network.

We run LinkedIn ad campaigns and handle the monthly LinkedIn posting that keeps the company page active. Videos like this production line feature perform well in posts and ads alike.

The Kawasaki Precision Machinery booth at CONEXPO-CON/AGG 2026 in Las VegasBooth graphics on the wall of the KPM booth at CONEXPO

The CONEXPO booth

For KPM's 2026 CONEXPO-CON/AGG booth in Las Vegas we designed the booth graphics and produced a special 3D animation for the display screen. They also featured the other live action videos and 3D animations that we produced previously. We also did a special photo shoot to produce before and after photos for one of the booth graphics.

What KPM asked for

  • Monthly LinkedIn posts to build a presence and grow the following
  • Paid campaigns to increase awareness and leads
  • Professional 3D and live-action video

What happened

  • Increased web traffic, leads, and distributor searches
  • A larger, more engaged LinkedIn following
  • A library of 3D and live-action assets used across multiple projects

What we handle

Marketing a B2B or industrial product?

We run Google and LinkedIn campaigns for manufacturers and produce the 3D and live-action video that shows off a technical product properly.

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