TKMOUNTS Case Study

TKMOUNTS, skull mount clamps

A product that sells best with demonstration.

TKMOUNTS makes one of the most innovative skull mount clamps on the market. It is a specialized product for hunters with euro or western mounts. We handled all of their online marketing: ads, email, social posts, photo and video, sales planning, and website revamp.

  • 3.95x overall return on ad spend
  • YoY dramatic increase in year over year online sales
  • All channels ads, email, social, video, photo, and the website
Two deer skull mounts on TKMOUNTS clamps beside a shoulder mount on a pallet wood wall
Two skulls on TKMOUNTS clamps on one of the recent shoots.
Close-up of a TKMOUNTS skull mount clamp holding a deer skull on a reclaimed wood wallA TKMOUNTS skull mount clamp held in hand

Ads built to sell a specialized product

We rebuilt the social strategy from the ground up and ran Meta ad campaigns built around new photos and video. The product is simple once you see it work, so the ads show it working.

The result was a dramatic increase in year over year online sales at a 3.95x overall return on ad spend.

A product demo

The clamp is easy to install and use. This demo video shows installation of the clamp and how the skull is fastened in. We made a horizontal version for YouTube, website, and other relevant placements. Plus, a vertical version for Reels, TikTok, and Stories.

It was their highest performing ad and consistently beat single images.

A hunter carrying a deer skull toward a cabin porch with two skull mounts on the postsTKMOUNTS skull mount clamp with its box and a deer skull on a woodpile

Email, posts, and seasonal sales planning

We created monthly email campaigns that were sent to the email list curated on Shopify. Monthly posting on Facebook and Instagram helped to keep the followers engaged. We also responded to comments and messages on those pages.

Hunting is seasonal, so we worked with TKMOUNTS on sales promotion planning: when the sales ran and what the deal was.

Hanging a deer skull on a TKMOUNTS clamp on a cabin wallA deer skull mounted on a TKMOUNTS clamp on a gray wall

Fresh photos for the ads and the webstore

We staged the clamp in places where a customer would actually hang it: a cabin, home, and exterior of a cabin. A variety of locations allowed for product imagery that was diverse which kept it fresh on ads and posts.

A second product video

We produced another product video for TKMOUNTS that was more cinematic than their other videos. Again, both horizontal and vertical versions were produced to hit all placements for ads.

New creative like this keeps the ads from going stale for people who have already seen the first demo.

Two deer skulls on TKMOUNTS clamps in a knotty pine corner

A website revamped and maintained

We revamped the TKMOUNTS website and maintained it, including improvements to the customer journey so customers had an easier path to purchase.

What TKMOUNTS asked for

  • Increase online sales
  • Measure return on ad spend
  • Content creation, posts, emails, and website edits

What happened

  • Dramatically increased year over year sales
  • Overall 3.95x return on ad spend
  • A rebuilt social strategy, fresh photos and videos, email and social posts, and a revamped website

What we handled

Selling a product online?

We run e-commerce ad campaigns for outdoor and product brands, and we produce the photo and video that make the campaigns successful.

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