Holland Convention & Visitors Bureau, Holland, MI
Holland, filmed through the seasons.
The Holland Convention & Visitors Bureau promotes the city's events and attractions to visitors across the region and the country. Our shoots happen throughout the year to provide variety and assets to use for each season. Locations include beach, trails, dunes, downtown, farmers market, restaurants, and more. We deliver the footage and make select spots for digital and TV.
- Digital + TV finished spots produced
- Year-round shoots at events, attractions, and the lakeshore
- Footage library for the CVB's national ad campaigns
A 30-second spot for the fall campaign
This is the fall spot: orchards, the lakeshore, downtown, and the people who make Holland feel like Holland. It was produced for online/OTT and TV campaigns.
Every spot comes from footage we shot on location across numerous days of filming. We sourced much of the talent and helped coordinate logistics.
A Holland fall in sixty seconds
Picture Yourself Here was produced with footage from our fall shoot. Everything came together for a beautiful, nostalgic fall piece that captured classic activities like apple picking, color tour, dining, hiking, biking, wine tasting, pumpkin picking, and sightseeing.
Shot on location around Holland
A shoot day for the Holland CVB has a lot of moving pieces. The biggest is the weather. We have to make sure that the weather is perfect for the flexible activities and we work with the weather on event days. Talent scheduling is planned to maximize coverage while keeping costs down. Our team works hard to make sure that every element comes together to make a successful production.
These are from the market and the downtown shoot days.
A full footage library
Everything we shoot goes into a library the CVB can pull from to make reels and other short pieces. This allows them to hop on trends and make quick, lower-cost pieces.
What the Holland CVB asked for
- Capture footage of Holland, MI events and local attractions
- Produce videos for use in digital and TV spots
What happened
- A steady stream of high quality footage for national advertising campaigns
- Finished spots that show Holland, MI in its best light
What we handle
- Photo and video
- Drone video
- TV and digital spots