Lowell Area Chamber of Commerce, Lowell, MI
Promoting a small town Michigan destination.
The Lowell Area Chamber of Commerce promotes Lowell, MI and runs its signature events through the year. We have handled their event, awareness, and tourism campaigns since 2017, on Meta, Google, and YouTube. The goal: get more people into Lowell to shop, dine, stay, and attend events.
- 21,743 event RSVPs in 2025
- 3.2M+ impressions in 2025
- $0.36 per RSVP in 2025
The Chamber's newest summer spot.
Year-round awareness on Meta, Google, and YouTube
Our awareness campaigns promote Lowell to people across West Michigan so they keep coming back to shop, dine, and stay.
The content of the campaigns is based around the seasons and events. This keeps it relevant to what is going on, which helps with engagement. Our ads received over 400,000 video views in 2025.
Dedicated campaigns for the main events
Riverwalk Festival, Christmas Thru Lowell, and many other events through the year are promoted. Each one gets its own Facebook event campaign about 4 weeks before the event starts. Larger events also get an Instagram campaign and YouTube.
In 2025 those campaigns produced 21,743 RSVPs at about 36 cents each.
Tourism campaigns that reach outside West Michigan
In spring and summer, we run dedicated tourism campaigns to major cities outside of West Michigan that are within driving distance. This captures people who are looking for a nice place to visit and encourages those visiting Grand Rapids to spend a day in Lowell.
One of the Chamber's shorter cutdowns.
Different creatives for different activities
Besides the overview style videos, we target specific activities like fishing, biking, or dining. This allows the ads to be better matched to the audience which leads to better engagement.
The next place to live, play, and raise a family
Lowell has seen a major increase in traffic and local commerce over the years we have worked together. This has led to a huge economic impact for Lowell and made it a recognizable destination in West Michigan and beyond!
What Lowell asked for
- Create awareness of Lowell as a place to live, visit, and shop
- Drive attendance at the Chamber's events
What happened
- 21,743 event RSVPs in 2025 at about $0.36 each
- Over 3.2 million impressions and about 400,000 video views in 2025
- A major increase in traffic and local commerce in Lowell
- A partnership that has run every season since 2017
What we handle
- Online advertising
- Event promotion
- Tourism campaigns
- Year-round awareness campaigns